About
The point where everyone assembles.
A muster point is the place where everyone gathers and is accounted for. It is what a good campaign does for a program: it brings the right people to one place, on time, and counts them.
01The company
A Long Island small business with two desks.
Muster Point Group LLC runs recruiting, enrollment and public-information campaigns for government agencies, and supplies the branded items, print and signage those campaigns hand out. Strategy, creative, media, websites, video and reporting are performed in-house by one accountable team.
The company is based on Long Island and serves Nassau, Suffolk and New York City agencies, with bids answered through SAM.gov, the New York State Contract Reporter, county vendor portals and local purchasing offices.
02The founder
Robert Erath, Founder
Robert Erath has spent more than twenty years doing what a public program needs most: finding the people who qualify, reaching them where they are, and following up until they act.
He built and runs his own lead-generation operation end to end: the ads, the landing pages, the video, the follow-up texts and emails, and the software that tracks every inquiry from the first click to the final outcome. He did it in a heavily regulated industry, where every message has to be accurate, every person contacted has to have given consent, and every result has to stand up to review.
He founded Muster Point Group to bring that discipline to government. Agencies work directly with him and his team, see the numbers every week, and keep a clean record of how each campaign was run.
03How we work
What a buyer can count on.
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Founder with 20+ years generating and converting consumer demand in a heavily regulated industry
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Work performed in-house, not passed through to subcontractors
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One vendor for the campaign and everything it hands out
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Weekly reporting on reach, leads and cost per result
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Based on Long Island, serving Nassau, Suffolk and New York City agencies